How Tragic Rabbit Does Social Media
Assessment
We start by taking inventory of your business’s existing social media visibility, engagement, and reach. We analyze your target audience to identify where, when, and how you are reaching that audience. Then we identify measurable goals that allow us to determine social media ROI.
Sharing and Interacting
Based on your target audience and your goals, we identify what to share, when to post, how often to post, and exactly how to interact. We engage with your audience in a way that builds trustworthy relationships with your customers and potential customers, and we educate your audience about your brand in a way that reflects what they expect, value and identify with.
Monitoring
We monitor the engagement and visibility of your social media to ensure it continues to meet your goals. By utilizing monthly analytics reports, we identify what works and where we can improve.
Why use social media marketing?
Exactly what can you accomplish on social? Here are some examples:
Increase Traffic
67% of people get at least some of their news from social media, and it’s now the #1 driver of all website referral traffic. With social, people can start following you with the tap of a button, which delivers long-term benefits and opportunities to re-engage with them over and over. Instead of hoping and waiting for consumers to visit your website when they’re ready to buy, your brand will already be in the top of their minds.
Build Awareness
Two-thirds of Americans say they’re at least a little more likely to purchase a product after a friend or family member shared it on social media. With millions of active users spread across Facebook, Twitter, Instagram and other networks, social is the perfect platform to increase reach and tell your brand story.
Drive Leads or Sales
57% of people are more likely to buy from a brand they follow on social media, and a staggering 75% of people have purchased something because they saw it on social media. By building a highly engaged audience on social media first, profits are more likely to follow.
Retain Current Customers
Social media is consumers’ #1 choice for seeking customer service. And since it costs anywhere from five to 25 times as much to gain a new customer as it does to retain an existing one, it’s well worth your time to make things right by replying to social media messages from dissatisfied customers.
Our Services
- Strategy
- Community Building
- Community Management
- Campaigns and Promotions
- Social Media Advertising
- Analytics & Reporting