Why Use Influencer Marketing?
- Influencer marketing is now “the fastest-growing online customer-acquisition channel—beating organic search, paid search and email marketing.”
- 49% of people say they rely on recommendations from influencers when making purchase decisions. (Twitter and Annalect, 2016)
- 40% of people say they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine, or YouTube (Twitter and Annalect, 2016)
- Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. (TapInfluence study with Nielsen Catalina Solutions, 2016)
How Tragic Rabbit Does Influencer Marketing
1. Set A Goal
This is the single most important question to consider when developing an influencer program. Before we even start thinking about who the influencers will be or what they’ll create, we must identify specific, measurable goals. Increase awareness? Generate new followers? Drive sales?
According to a recent survey evaluating the current state of influencer marketing:
- 89% of marketers used influencers to create authentic content for their brand
- 77% used them to drive engagement
- 56% used them to drive traffic to their websites or landing pages
2. Measure Success
Measuring the ROI of influencer marketing doesn’t have to be challenging as long as we identify exactly which metrics we’ll monitor to measure the program’s success. Engagement, meaning how many likes, shares and comments the various pieces of content received, is often used as the top metric for measuring influencer marketing success. Trackable links and promo codes can also be used to measure traffic and conversions associated with a particular campaign.
3. Choosing The Right Influencers
Fit over followers is key. Focusing too much on the number of followers can be costly and result in a disappointing ROI. We focus on the personality, values and previous content of potential influencers when determining whether they would be a good fit for the brand. What good is a million followers if they’re not the right audience for the business?
4. Deliverables
Once we identify the influencers for your program, it’s time to decide what type of content they’ll create. This helps align expectations among you, us, and the influencers and will make reaching out to influencers a much smoother process. It’s also easier for influencers to quote rates when they have an idea about how much time and effort is expected of them.
We handle all of the coordination with influencers, negotiate rates on our behalf, and handle contracting influencers to provide set deliverables by specific dates. If any edits are needed on drafted content, we will facilitate revisions whenever needed. We also closely monitor the content produced by influencers to ensure they abide by FTC Guidelines when posting deliverables. This is an incredibly important step to avoid any risk associated with developing influencer marketing networks.
Our Services
- Influencer Program Development
- Social Influencer + Blogger Outreach
- Negotiating Influencer Rates
- Content Creation Programs
- Content Amplification